Archive for the ‘Branding’ Category
Thursday, November 8th, 2007
A recent post on Seth Godin's blog about trolling calls from the BBB reminded me of the calls I used to get from these losers who would surf the whois database looking for new domain registrations.
Losers: Hi Scott? This is Jason!
Me: Huh?
Losers: Jason! From aPlus dot net! ...
Posted in Branding, Marketing | No Comments »
Wednesday, October 10th, 2007
Internet Retailer discusses the new co-branded website launch. The name aarp.walgreens.com builds on the credibility of both brands - but I think I like warp.com better :) They're using a couple of interesting techniques:
Strong interaction with the local store (local is huge with the senior community)
Making the site ...
Posted in Branding | No Comments »
