Archive for the ‘Business’ Category
Wednesday, May 28th, 2008
Seth Godin speaks to Google - a wonderful talk that's well worth an hour of your time. Most interesting story: creation of Hallmark collectible ornaments (about halfway through), with followup marketing by email. Takeaway: the most effective email campaigns are
Anticipated
Personal
Relevant
The "email blast" approach has never worked, will never ...
Posted in Entrepreneurship, Business, Email | No Comments »
Friday, April 18th, 2008
Read this Information Week article and get jealous. Or get busy. :)
Posted in Entrepreneurship, Business | 1 Comment »
Tuesday, April 15th, 2008
Becoming an expert in your niche will pay dividends. Here are some ideas to get you started from Inside CRM.
Posted in Business | No Comments »
Monday, April 14th, 2008
Regular readers of the blog know I'm a huge fan of Jeffrey Gitomer. His newsletter is a great read - there's always something inspiring in it. Of course, if you're looking for a shortcut to success you'll be disappointed; his advice tends to emphasize the ...
Posted in Business, Sales | No Comments »
Thursday, April 10th, 2008
Here's Clifford Stohl explaining why e-commerce will never work back in 1995:
Then there's cyberbusiness. We're promised instant catalog shopping--just point and click for great deals. We'll order airline tickets over the network, make restaurant reservations and negotiate sales contracts. Stores will become obsolete. So how come my local mall does ...
Posted in Business | 1 Comment »
Tuesday, March 18th, 2008
TJ Maxx is being ordered to hold a one-day "we got hacked" sale as part of their punishment for lax data security. Tip to shoppers: pay with cash. :)
Posted in Security, Business | No Comments »
Monday, March 17th, 2008
Read their blog.
Posted in Business | No Comments »
Wednesday, March 12th, 2008
Strategist Matt Stempeck reviews online shoe retailer Zappos.
The day after I found this article, I learned that Tony Hsieh, the CEO of Zappos, recently spoke at SXSW. Here are one attendee's notes about Tony's talk.
It's nice to see an etailer who views customer touchpoints as a branding opportunity instead ...
Posted in Business | No Comments »
Thursday, February 28th, 2008
A post over at Enter Content Here called The RFP is Dead! Long Live the RFP! talks about the weaknesses of the traditional RFP process. Everyone has a different take on this, but the way I approach it is this: send me your RFP, and I'll respond. If ...
Posted in Entrepreneurship, Business | No Comments »
Thursday, February 14th, 2008
I enjoyed Intuit's report on The Future of Small Business, and I'm excited that the next installment, The New Entrepreneurial Economy, was just announced.
The most interesting aspects of the first report were:
The idea of the "personal business" - no-employee businesses started by outsourcing roadkill and the other castoffs of ...
Posted in Entrepreneurship, Business | No Comments »
