Linda Bustos’ great list of design elements that impede e-commerce.
Wednesday, December 31, 2008
Friday, November 14, 2008
Shaping the Product Information Page
Melissa Burdon (who I’m sure has very smooth legs) talks about what improving the likelihood of conversion based on her experience buying leg waxing strips. Thanks, Melissa!
Saturday, October 4, 2008
Checkout button analysis
A very interesting survey of checkout buttons from our friends in Vancouver, Canada.
Friday, October 3, 2008
The art of the cross-sell
Elastic Path lets a guest poster discuss some cross selling strategies.
Sunday, August 24, 2008
Finally, the intersection of alcohol and e-commerce
Take a look at Buy Your Friend a Drink. Phase II suggestion: a “lap dance” checkbox. 
Thursday, July 3, 2008
CultCart
Looks like those wacky FLDS fellers have set up their own cart. One missing yet obviously required feature: quantity discounts.
Monday, June 23, 2008
Keep an eye on those icons
So I booked a Choice Hotel room this weekend, and being a non-smoker, selected a non-smoking room, as identified by this icon:
Except … that wasn’t the no-smoking icon. This is the no-smoking icon:
Given the choice of millions of colors, why on earth would they reuse red? Why not, oh, say, red and green?
Question: are any icons on your site ambiguous?
Wednesday, February 27, 2008
near e-commerce
If you don’t have a shopping cart but are still using your website for marketing, elementfusion.com has some design principles for your site.
Wednesday, February 13, 2008
Top Ten E-Commerce Mistakes
An interesting list from AllBusiness.com. The usual suspects are mentioned; what caught my eye was the fact that they listed customer service as a key success indicator; this is the opposite of what I quoted ShoeMoney as saying last week (original post here). Who’s right? I believe AllBusiness is correct; poor service eventually harms you.
Tuesday, January 29, 2008
Changing your cart’s look? Be sure to test
Brian Eisenberg’s company wrote an article about Crutchfield’s new left hand side call to action. They’re not big fans … and they’re guessing it came to pass because of a lack of testing.
