The Cart Blog » Cart Design http://thecartblog.com A blog about shopping carts and e-commerce Fri, 02 Jul 2010 01:15:13 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 The Frictionary http://thecartblog.com/2008/12/31/the-frictionary/ http://thecartblog.com/2008/12/31/the-frictionary/#comments Wed, 31 Dec 2008 10:55:35 +0000 thatsoftwareguy http://thecartblog.com/2008/12/31/the-frictionary/ Linda Bustos’ great list of design elements that impede e-commerce.

]]> http://thecartblog.com/2008/12/31/the-frictionary/feed/ 0 Shaping the Product Information Page http://thecartblog.com/2008/11/14/shaping-the-product-information-page/ http://thecartblog.com/2008/11/14/shaping-the-product-information-page/#comments Fri, 14 Nov 2008 07:39:14 +0000 thatsoftwareguy http://thecartblog.com/2008/11/14/shaping-the-product-information-page/ Melissa Burdon (who I’m sure has very smooth legs) talks about what improving the likelihood of conversion based on her experience buying leg waxing strips.  Thanks, Melissa!

]]> http://thecartblog.com/2008/11/14/shaping-the-product-information-page/feed/ 0 Checkout button analysis http://thecartblog.com/2008/10/04/checkout-button-analysis/ http://thecartblog.com/2008/10/04/checkout-button-analysis/#comments Sat, 04 Oct 2008 11:13:08 +0000 thatsoftwareguy http://thecartblog.com/2008/10/04/checkout-button-analysis/ A very interesting survey of checkout buttons from our friends in Vancouver, Canada.

]]> http://thecartblog.com/2008/10/04/checkout-button-analysis/feed/ 1 The art of the cross-sell http://thecartblog.com/2008/10/03/the-art-of-the-cross-sell/ http://thecartblog.com/2008/10/03/the-art-of-the-cross-sell/#comments Fri, 03 Oct 2008 11:11:25 +0000 thatsoftwareguy http://thecartblog.com/2008/10/03/the-art-of-the-cross-sell/ Elastic Path lets a guest poster  discuss some cross selling strategies.

]]> http://thecartblog.com/2008/10/03/the-art-of-the-cross-sell/feed/ 0 Finally, the intersection of alcohol and e-commerce http://thecartblog.com/2008/08/24/finally-the-intersection-of-alcohol-and-e-commerce/ http://thecartblog.com/2008/08/24/finally-the-intersection-of-alcohol-and-e-commerce/#comments Sun, 24 Aug 2008 13:29:34 +0000 thatsoftwareguy http://thecartblog.com/2008/08/24/finally-the-intersection-of-alcohol-and-e-commerce/ Take a look at Buy Your Friend a Drink.  Phase II suggestion: a “lap dance” checkbox. :)

]]> http://thecartblog.com/2008/08/24/finally-the-intersection-of-alcohol-and-e-commerce/feed/ 0 CultCart http://thecartblog.com/2008/07/03/cultcart/ http://thecartblog.com/2008/07/03/cultcart/#comments Thu, 03 Jul 2008 06:41:24 +0000 thatsoftwareguy http://thecartblog.com/2008/07/03/cultcart/ Looks like those wacky FLDS fellers have set up their own cart.  One missing yet obviously required feature: quantity discounts. :)

]]> http://thecartblog.com/2008/07/03/cultcart/feed/ 0 Keep an eye on those icons http://thecartblog.com/2008/06/23/keep-an-eye-on-those-icons/ http://thecartblog.com/2008/06/23/keep-an-eye-on-those-icons/#comments Mon, 23 Jun 2008 11:57:50 +0000 thatsoftwareguy http://thecartblog.com/2008/06/23/keep-an-eye-on-those-icons/ So I booked a Choice Hotel room this weekend, and being a non-smoker, selected a non-smoking room, as identified by this icon:

smoking1.gif

Except … that wasn’t the no-smoking icon. This is the no-smoking icon:

non-smoking.gif

Given the choice of millions of colors, why on earth would they reuse red?  Why not, oh, say, red and green?

Question: are any icons on your site ambiguous?

]]> http://thecartblog.com/2008/06/23/keep-an-eye-on-those-icons/feed/ 0 near e-commerce http://thecartblog.com/2008/02/27/near-e-commerce/ http://thecartblog.com/2008/02/27/near-e-commerce/#comments Wed, 27 Feb 2008 10:08:56 +0000 thatsoftwareguy http://thecartblog.com/2008/02/27/near-e-commerce/ If you don’t have a shopping cart but are still using your website for marketing, elementfusion.com has some design principles for your site.

]]> http://thecartblog.com/2008/02/27/near-e-commerce/feed/ 0 Top Ten E-Commerce Mistakes http://thecartblog.com/2008/02/13/top-ten-e-commerce-mistakes/ http://thecartblog.com/2008/02/13/top-ten-e-commerce-mistakes/#comments Wed, 13 Feb 2008 11:46:39 +0000 thatsoftwareguy http://thecartblog.com/2008/02/13/top-ten-e-commerce-mistakes/ An interesting list from AllBusiness.com. The usual suspects are mentioned; what caught my eye was the fact that they listed customer service as a key success indicator; this is the opposite of what I quoted ShoeMoney as saying last week (original post here). Who’s right? I believe AllBusiness is correct; poor service eventually harms you.

]]> http://thecartblog.com/2008/02/13/top-ten-e-commerce-mistakes/feed/ 1 Changing your cart’s look? Be sure to test http://thecartblog.com/2008/01/29/changing-your-carts-look-be-sure-to-test/ http://thecartblog.com/2008/01/29/changing-your-carts-look-be-sure-to-test/#comments Tue, 29 Jan 2008 12:12:09 +0000 thatsoftwareguy http://thecartblog.com/2008/01/29/changing-your-carts-look-be-sure-to-test/ Brian Eisenberg’s company wrote an article about Crutchfield’s new left hand side call to action.  They’re not big fans … and they’re guessing it came to pass because of a lack of testing.

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