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Archive for the ‘Cart Features’ Category

Automatic Coupon Creation in Zen Cart

Saturday, August 9th, 2008

I'm working on extensions to Zen Cart that will allow you to automatically create coupons based on either the cart contents or the order total.  Take a look at Spender AutoCoupon and Chooser AutoCoupon (the syntax they use is derived from Big Spender and Big Chooser, which is ...

These shirts are all business

Sunday, August 3rd, 2008

Since we talked about t-shirts on Monday, I thought I'd wrap the week up with the same theme. I have admired from afar the "clothing for the 2 and 20 crowd" produced by vcwear.com, but when I saw their latest offering last week, called "Revenue is Sexy" I literally could not ...

Customer Reviews

Tuesday, July 8th, 2008

Entrepreneur Magazine provides an interesting writeup on RatePoint, a new service which hosts and manages customer feedback.  I thought RatePoint's service was very clever and nicely implemented, but not well suited for online enterprises like That Software Guy because of the prominence of map and address information on the review ...

AJAX in the catalog

Friday, May 30th, 2008

CatalogSuccess.com talks about the judicious use of AJAX.  He makes the critical point that you need to be sure to degrade gracefully (i.e. don't fall off the cliff if the user has JavaScript disabled).

e-haggling from fididel.com

Friday, May 9th, 2008

e-Commerce website fididel.com has an interesting spin - it uses real humans in the haggling process instead of completely automating it. We'll see if this catches on.

Follow up on abandoned carts?

Sunday, February 24th, 2008

There's some question as to whether cart owners should "follow up" with people who have registered and added items to their cart but failed to checkout. This shopper responds with a big fat no! (and a hilarious graphic to boot). My personal opinion is that since it's ...

What’s Free?

Friday, December 28th, 2007

A recent thread on the Zen Cart forum dealt with newsletter services for small businesses. I use and recommend MailChimp for this purpose, because I think that on a price/performance basis they are unbeatable. One of the posters replied, "I think I'll use phpList because it's ...

Video Tours increase sales

Friday, December 7th, 2007

This was an interesting post from Social Media Optimization. I wonder when video will be as standard as still images are now on shopping carts.

The Perfect Cart

Sunday, December 2nd, 2007

The guys over at SoftwareProjects.com recently built a list of qualities that describe the perfect cart. I guess the only thing that surprised me was the preference for the hosted model - but it makes sense when you consider that respondents were merchants and not developers.

Using feedback to improve sales: the Return-O-Meter

Wednesday, October 24th, 2007

A great idea from ShoeLine.com - the Return-O-Meter. When you're shopping for a shoe, you can quickly see not only how frequently the shoe was returned, but the reason for the return.