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Archive for the ‘Cart Features’ Category

Conference call dull? Why not do some shopping!

Saturday, October 6th, 2007

In a recent Ipsos survey, 12 million Americans fessed up to shopping online while listening to coworkers and clients drone away on a conference call.  Lifehacker has posted a list of techniques to help people avoid zoning out during a call - but I'm more interested in encouraging and exploiting ...

Search Strategies

Thursday, October 4th, 2007

This post from Ask MetaFilter discusses a few interesting search ideas that cart vendors are implementing.  I've always been fond of the kind of progressive guided search that a lot of vendors implement using dropdown lists (or Ajax) - this seems to make discovery easier for people who either don't ...

NRF posts Favorite 50 e-Tailers

Wednesday, October 3rd, 2007

Amazon.com tops the list.  To no one’s surprise, Amazon – the world’s largest pure-play e-tailer – is in the top spot. During the course of its metamorphosis from discount online bookstore to a diverse Internet selling environment (and incubator not only for a startling number of micro-suppliers but of online marketing for ...

Wow! Lancome.com site updates

Tuesday, October 2nd, 2007

This is guided e-commerce taken to the next level. All those cool new Ajax features? They're using them. Take the site tour and be amazed. Background: The New York Times gives a brief overview of what's new in beauty websites (with some discussion of Lancome); Digital Pulp discusses ...

ShopNBC.com reports web video increases conversion rate

Wednesday, September 26th, 2007

Stories like this always astonish me because I find web video annoying.    I would love to get a demographic breakdown of who's watching web marketing material - is it only young people?