Archive for the ‘Communication’ Category
Wednesday, December 3rd, 2008
Elastic Path's Linda Bustos (@Roxyyo) asks, "How Strong is your Value Proposition?" If the answer is, "not very" or "huh?" then you should read the article and start working on it.
As an extra added bonus, marketing guru Bryan Eisenberg commented on Linda's post and gave a link to a related ...
Posted in Communication, Sales, Marketing | No Comments »
Sunday, November 23rd, 2008
I have said before that I think the Q&A facility of LinkedIn is one of its greatest strengths. Here's a recent question asking how to build a better e-zine that is an example of what I mean.
Posted in Email, Social Networking, Communication | No Comments »
Tuesday, November 18th, 2008
So Motrin put up this ad which I thought was silly and dopey, but not offensive. Well, I guess I was in the minority, because a lot of people howled. Here's Seth's take - he says their retraction was even more ham-handed than the ad itself.
Posted in Communication | 1 Comment »
Friday, October 31st, 2008
I had a very positive experience using Ultimate Form Mail for a client. Take a look at it, particularly if you need forms with file upload added quickly to a website; it's reasonably priced and straightforward to use.
Posted in Email, Communication | No Comments »
Monday, October 6th, 2008
During my last vacation I stayed at the Holiday Inn Grand Canyon (surprisingly nice, by the way!). When I got back, I got a couple of emails asking me to fill out a survey. I'm a nice guy, so I complied. Page 1, 8 questions. Then page 2, page 3, ...
Posted in Communication | No Comments »
Friday, August 15th, 2008
This post on effective Twittering was rich with linky goodness and excellent advice. Bottom line: write for the followers you want to have.
Posted in Social Networking, Communication | No Comments »
Tuesday, August 12th, 2008
I saw Obama's tweet last weekend
and thought, ok, that's clever. But when I clicked the link, I realized that it was REALLY clever.
Oh sure, you'll get a text when he picks his VP ... but look at what else you'll get:
Periodic text updates, eh? :)
Posted in Communication | No Comments »
Saturday, July 26th, 2008
I got a pitch in today's mail for the American Express Gold Card. Now I already have the Blue Cash card from Amex, so why are they pitching me? "Because you're such a valued customer, we're offering you the opportunity to upgrade." So what exactly does this upgrade look like? ...
Posted in Communication | No Comments »
Tuesday, July 22nd, 2008
Just finished Jason Calacanis' analysis of the Monitor110 failure. The part I liked best was his description of the CEO's role in determining the core purpose of the enterprise:
If you can't tell me the purpose of your company in one sentence
you're screwed. As an exercise, I like to ...
Posted in Communication | No Comments »
Saturday, July 19th, 2008
I don't know if it's the sour economy or what, but lately I've received a bunch of pitches from people with no clues and even less money. I asked my friend the starving artist about polite ways to blow them off, and he came up with this list ...
Posted in Communication | No Comments »
