Archive for the ‘Discounting’ Category
Tuesday, December 30th, 2008
E-Commerce expert Linda Bustos writes in the Elastic Path blog about how Amazon is ditching Better Together for larger discounted bundles. Now I'm a huge Amazon fan, but I don't think that making the bundles individually switchable, as they have, is a good idea. 3 items combined in any way ...
Posted in Discounting | No Comments »
Saturday, November 1st, 2008
I go to Starbucks twice a day, so the idea of a rewards program is very attractive. Now Starbucks already has a "Rewards card," so I assumed their new "Gold card" was just a higher level of the same thing. Not really.
If you're enjoying Starbucks Card Rewards benefits, such as ...
Posted in Rewards, Discounting | 1 Comment »
Sunday, October 21st, 2007
A very interesting post from MailChimp discussing research from Harvard about how coupons cause a "small windfall" effect, reducing sales resistance.
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Saturday, October 6th, 2007
In a recent Ipsos survey, 12 million Americans fessed up to shopping online while listening to coworkers and clients drone away on a conference call. Lifehacker has posted a list of techniques to help people avoid zoning out during a call - but I'm more interested in encouraging and exploiting ...
Posted in Discounting, Cart Features | No Comments »
