MailChimp shows off That Software Guy’s integrations
Wednesday, June 4th, 2008Always nice to get a bit of buzz from my fellow monkey-lovers at MailChimp. I'm a big fan of their service; if you need an email service provider, check them out.
Archive for the ‘Email’ Category
Always nice to get a bit of buzz from my fellow monkey-lovers at MailChimp. I'm a big fan of their service; if you need an email service provider, check them out.
Three words from Seth Godin about email
Wednesday, May 28th, 2008Seth Godin speaks to Google - a wonderful talk that's well worth an hour of your time. Most interesting story: creation of Hallmark collectible ornaments (about halfway through), with followup marketing by email. Takeaway: the most effective email campaigns are Anticipated Personal Relevant The "email blast" approach has never worked, will never ...
Are you an accidental spammer?
Monday, May 12th, 2008My friend Jeremy over at Being a Starving Graphic Artist Sucks asks, Do You Assume that Everyone Wants to Regularly Hear about Your Creative Freelancing Business? Delete the words "Creative Freelancing," and you'll find it's an effective question that every small businessperson should be asking themselves. ...
MarketingSherpa’s Email Awards
Thursday, March 13th, 2008MarketingSherpa's 2008 Email Awards Gallery provides a glimpse into the stylish emails top companies are sending as part of their promotions. I was surprised by some of them, such as the Dell followup-up after cart abandonment email.
Building your mailing list
Tuesday, January 1st, 2008The folks over at Internet Wonders E-Zine have some good suggestions about building your email list. I like all the suggestions but my favorite is the second (set up a promotion or freebie) - if you offer a value proposition rather than just another stream of marketing material, ...
Newsletters: What’s the Frequency, Kenneth?
Friday, November 9th, 2007Don't you hate those vendors who just hammer you with newsletter after newsletter when each one is just the same sales pitch with no added value? By contrast, I get newsletters every week from Borders.com and I almost always open them. So what's the difference between the ones that get read and ...
Transactional Email: Marketing Opportunity?
Tuesday, October 30th, 2007Transactional emails are comfort food. "Thank you for your order from ourstore.com ..." with a shipping estimate and order management link is the sort of post-sale follow up most customers expect. They get opened and read. So why are so few marketers leveraging them? Elaine's suggestion is great. I think I'll ...
Email Tips
Sunday, October 21st, 2007I found a handful of interesting articles last week about managing your email lists: Eight Email Marketing Tips from Destination CRM Building Your Email List from Entrepreneur magazine Three Words to Avoid in Emails from MailChimp Seven Dirty Words to Avoid in Email Marketing from BizReport Finally, a great example of a powerful marketing ...
Click or Tweet?
Sunday, October 14th, 2007Robert Scoble swears off email and pledges allegiance to Twitter and Facebook. In response, Dan Harrelson of Adaptive Path calls him a tool. Now "tool" might be a bit harsh, but I cannot for the life of me understand why anyone would give up email. I'm ...
The importance of a welcome email
Thursday, October 11th, 2007MediaPost discusses the importance of following up account creation with a welcome email. Takeaway: Include your email and physical address for CAN-SPAM compliance Provide a link to the website Send the email right away - don't wait 24 hours.
