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Archive for the ‘Email’ Category

LinkedIn Answers

Sunday, November 23rd, 2008

I have said before that I think the Q&A facility of LinkedIn is one of its greatest strengths.   Here's a recent question asking how to build a better e-zine that is an example of what I mean.

Interesting form email product

Friday, October 31st, 2008

I had a very positive experience using Ultimate Form Mail for a client.  Take a look at it, particularly if you need forms with file upload added quickly to a website; it's reasonably priced and straightforward to use.

Canned Responses in GMail

Thursday, October 23rd, 2008

The Googlers are at it again - if you receive common questions again and again in email, you can save a canned response and use it at the click of a mouse.  See the Mashable review for more information, or just  go to Google Labs by clicking the green beaker ...

Tackling the pile of stars

Monday, September 1st, 2008

I use GMail's "star" feature as a giant honking todo list, and I'm pleased to say that this weekend, I'm down to 54 starred items.  "Inbox Zero" should be "Starred Zero" for me. :) I enjoy using Remember the Milk (in fact, I just downloaded the BlackBerry client, which is ...

Warning signs your client may be spamming

Sunday, July 13th, 2008

Accidental spamming is an easier to make mistake than you might think. MailChimp offers some do's and don'ts for a successful email campaign along with tips for talking to stubborn clients. New to email campaigns? This is a great primer on email campaigns, also from MailChimp.

MailChimp shows off That Software Guy’s integrations

Wednesday, June 4th, 2008

Always nice to get a bit of buzz from my fellow monkey-lovers at MailChimp.  I'm a big fan of their service; if you need an email service provider, check them out.

Three words from Seth Godin about email

Wednesday, May 28th, 2008

Seth Godin speaks to Google - a wonderful talk that's well worth an hour of your time. Most interesting story: creation of Hallmark collectible ornaments (about halfway through), with followup marketing by email. Takeaway: the most effective email campaigns are Anticipated Personal Relevant The "email blast" approach has never worked, will never ...

Are you an accidental spammer?

Monday, May 12th, 2008

My friend Jeremy over at Being a Starving Graphic Artist Sucks asks, Do You Assume that Everyone Wants to Regularly Hear about Your Creative Freelancing Business? Delete the words "Creative Freelancing," and you'll find it's an effective question that every small businessperson should be asking themselves. ...

MarketingSherpa’s Email Awards

Thursday, March 13th, 2008

MarketingSherpa's 2008 Email Awards Gallery provides a glimpse into the stylish emails top companies are sending as part of their promotions.  I was surprised by some of them, such as the Dell followup-up after cart abandonment email.

Building your mailing list

Tuesday, January 1st, 2008

The folks over at Internet Wonders E-Zine have some good suggestions about building your email list. I like all the suggestions but my favorite is the second (set up a promotion or freebie) - if you offer a value proposition rather than just another stream of marketing material, ...