MarketingSherpa’s 2008 Email Awards Gallery provides a glimpse into the stylish emails top companies are sending as part of their promotions. I was surprised by some of them, such as the Dell followup-up after cart abandonment email.
Thursday, March 13, 2008
Tuesday, January 1, 2008
Building your mailing list
The folks over at Internet Wonders E-Zine have some good suggestions about building your email list. I like all the suggestions but my favorite is the second (set up a promotion or freebie) – if you offer a value proposition rather than just another stream of marketing material, people will be more keen to give you their email addresses.
Friday, November 9, 2007
Newsletters: What’s the Frequency, Kenneth?
Don’t you hate those vendors who just hammer you with newsletter after newsletter when each one is just the same sales pitch with no added value?
By contrast, I get newsletters every week from Borders.com and I almost always open them.
So what’s the difference between the ones that get read and the ones that don’t?The ones from Borders always have interesting coupons. And they’re not always the same – so I’m curious to see what this one is. There’s a lesson in here if you’re sending a newsletter to your clients.
Tuesday, October 30, 2007
Transactional Email: Marketing Opportunity?
Transactional emails are comfort food. “Thank you for your order from ourstore.com …” with a shipping estimate and order management link is the sort of post-sale follow up most customers expect. They get opened and read. So why are so few marketers leveraging them?
Elaine’s suggestion is great. I think I’ll add this as a switchable option to my cross-selling software.
Sunday, October 21, 2007
Email Tips
I found a handful of interesting articles last week about managing your email lists:
- Eight Email Marketing Tips from Destination CRM
- Building Your Email List from Entrepreneur magazine
- Three Words to Avoid in Emails from MailChimp
- Seven Dirty Words to Avoid in Email Marketing from BizReport
Finally, a great example of a powerful marketing email is provided by Varien, quoting an email from ToolPrice.com.
Sunday, October 14, 2007
Click or Tweet?
Robert Scoble swears off email and pledges allegiance to Twitter and Facebook. In response, Dan Harrelson of Adaptive Path calls him a tool. Now “tool” might be a bit harsh, but I cannot for the life of me understand why anyone would give up email. I’m not opposed to Scoble’s suggestion that responding less frequently will reduce your email load, but I don’t think the average business can thrive by ignoring email altogether.
