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Archive for the ‘Marketing’ Category

Mixed messages?

Wednesday, September 3rd, 2008

A wise man once advised  t-shirt vendors to use attractive female models, not the hoagie-loving dudes who actually wear the shirts.   This was a funny line, but is it truly good advice?   GrokDotCom's Anthony Garcia says that seeing female models when he selected Men's 2XL as his size  ...

Decoy Marketing

Wednesday, August 13th, 2008

I thought this was fascinating: When creating their product offerings, most companies try to come up with the best and most attractive offers they can - a practice I wholly endorse. But, sometimes adding a less attractive offer to the mix will close more deals on the better offers without ...

Join the Tribe

Tuesday, August 5th, 2008

Seth Godin's latest venture is a members only website he's calling "the tribe." A tribe for marketers, for leaders, for those focused on building communities or creating products or spreading ideas. He's asking people to buy his latest book (Tribes: We Need You to Lead Us) as an admission ticket to create ...

What if stop signs were designed by marketers?

Sunday, July 27th, 2008

Here's how it would look.

Gitomer talks Word-of-Mouth

Friday, July 18th, 2008

See the interview. As I talked about earlier this week, That Software Guy using RatePoint for Word of Mouth management, which is an excellent and reasonably priced solution.

OK, so I was wrong about RatePoint

Friday, July 11th, 2008

Well, the RatePoint boys really came out of the woodwork and did a remarkable job converting me into a customer and a fan. You can see That Software Guy's RatePoint reviews page to see how I've got my clients to write some testimonials.

Seth’s definition of Great Marketing

Sunday, May 4th, 2008

Seth Godin says, Make big promises; overdeliver. If you can define great marketing in fewer words than that, you win. My response: "Underpromise, overdeliver." I win!! :)

The facts of life for new marketers

Friday, April 11th, 2008

Take a look at what Ian Lure is saying in Conversation Marketing.  Although it was written for people in the ad game, most of these points apply to a wide range of small e-businesses.  My personal favorite was Yes, you are worth whatever you charge! Probably more. The links in the article ...

How not to advertise your online store

Wednesday, March 26th, 2008

Photo credit: New York Times.

Catablogging

Tuesday, March 4th, 2008

I've always thought the best way to get traffic for your cart is to start a blog and become a subject matter expert. Apparently this strategy is now called catablogging.  What a great neologism! :)