Archive for the ‘Marketing’ Category
Wednesday, September 3rd, 2008
A wise man once advised t-shirt vendors to use attractive female models, not the hoagie-loving dudes who actually wear the shirts. This was a funny line, but is it truly good advice? GrokDotCom's Anthony Garcia says that seeing female models when he selected Men's 2XL as his size ...
Posted in Marketing | No Comments »
Wednesday, August 13th, 2008
I thought this was fascinating:
When creating their product offerings, most companies try to come up with the best and most attractive offers they can - a practice I wholly endorse. But, sometimes adding a less attractive offer to the mix will close more deals on the better offers without ...
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Tuesday, August 5th, 2008
Seth Godin's latest venture is a members only website he's calling "the tribe."
A tribe for marketers, for leaders, for those focused on building communities or creating products or spreading ideas.
He's asking people to buy his latest book (Tribes: We Need You to Lead Us) as an admission ticket to create ...
Posted in Books, Marketing | No Comments »
Sunday, July 27th, 2008
Here's how it would look.
Posted in Fun, Marketing | No Comments »
Friday, July 18th, 2008
See the interview. As I talked about earlier this week, That Software Guy using RatePoint for Word of Mouth management, which is an excellent and reasonably priced solution.
Posted in Communication, Marketing | No Comments »
Friday, July 11th, 2008
Well, the RatePoint boys really came out of the woodwork and did a remarkable job converting me into a customer and a fan. You can see That Software Guy's RatePoint reviews page to see how I've got my clients to write some testimonials.
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Sunday, May 4th, 2008
Seth Godin says,
Make big promises; overdeliver.
If you can define great marketing in fewer words than that, you win.
My response: "Underpromise, overdeliver." I win!! :)
Posted in Marketing | 2 Comments »
Friday, April 11th, 2008
Take a look at what Ian Lure is saying in Conversation Marketing. Although it was written for people in the ad game, most of these points apply to a wide range of small e-businesses. My personal favorite was
Yes, you are worth whatever you charge! Probably more.
The links in the article ...
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Wednesday, March 26th, 2008
Photo credit: New York Times.
Posted in Marketing | 1 Comment »
Tuesday, March 4th, 2008
I've always thought the best way to get traffic for your cart is to start a blog and become a subject matter expert. Apparently this strategy is now called catablogging. What a great neologism! :)
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