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Archive for the ‘Social Networking’ Category

While things are slow, make demonstration videos

Thursday, January 15th, 2009

Things are slow right now.  You're spending less time on sales, less time on support.  How can you best spend the free time you have now to create value in your business? One idea is to build a video portfolio on YouTube demonstrating the use of your products.  Take a look ...

Twitter must follow lists for E-Commerce, Social Media

Friday, December 12th, 2008

OK, here you go: @thatsoftwareguy's top ten list of people you must follow: @TheGrok, @dmscott, @roxyyo, @penelopetrunk, @chrisbrogan, @andybeal, @problogger, @doshdosh, @nametagscott, @copyblogger. Extra bonus name:  @JOHNABYRNE. Want more names?  Check out Linda Bustos' awesome list.  Or check out all the people @thatsoftwareguy is following.

How to use Twitter to build a community

Saturday, December 6th, 2008

Here's a great article from TwiTip about building a community using Twitter. If business is slow and you have extra time on your hands, one option is to learn more about social networking and build your business profile this way.

Improving your image in TwitterSpace

Friday, December 5th, 2008

I have long admired people who create informative Twitter backgrounds, but I've never been good with graphics work.  I noticed that the folks at TwitArt.com  had a very impressive portfolio, so I hired them - I think they did a good job with my Twitter background.  What do you think?

LinkedIn Answers

Sunday, November 23rd, 2008

I have said before that I think the Q&A facility of LinkedIn is one of its greatest strengths.   Here's a recent question asking how to build a better e-zine that is an example of what I mean.

Monitoring Twitter Made Easy

Monday, November 17th, 2008

Linda from GetElastic talks about how to build a Twitter search and get the results by RSS.  Now that Twitter Search is working reliably, this is exactly how I do it.

Creating a Facebook Page Part V: sending updates

Monday, November 10th, 2008

Facebook Pages, unlike Facebook Profiles, allow you to message all the people who are connected to you at once.   This is done via an "Send an Update to Fans" link on your Facebook Page.   In the past, these updates were somewhat obscure; you really had to look to see if ...

Creating a Facebook Page Part IV: Creating a badge for your page

Saturday, October 25th, 2008

Creating a badge for your Facebook Profile is simple - click on the Profile menu at the top of the page, scroll to the bottom of your profile and click the "Create a Profile Badge" link. However, Facebook Pages don't automatically come with a badge creation link.   Hopefully soon, the Facebook  ...

Creating a Facebook Page Part III: Creating a vanity URL

Tuesday, October 21st, 2008

Unfortunately, the URL to your page on Facebook  is an impossible-to-remember huge string of numbers and letters.   Vanity URLs which are shorter and easier to remember are only available to businesses which spend a significant amount of money on Facebook advertising (for instance, The Gap has  http://www.facebook.com/gap). But using your own ...

Creating a Facebook Page Part II: Adding fresh content

Monday, October 20th, 2008

One of the challenges of adding a Facebook Page to your already overflowing list of things-to-do is figuring out how you're going to add fresh content on an ongoing basis. One way that Facebook makes it easy to do this is using the Facebook Notes facility.    Click the Edit button ...